Example of Best Branding Ads – Winchester

No hard sell or focus on product benefits here but these Winchester ads use story telling to align the brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…

Headline:
Your only complaint is you cant do it again tomorrow

Body Copy:
Seventeen degrees and icing. Only one hunter you know is crazy enough to be out here. But you brought along a few dozen decoys for company, and your feathered friends ought to be dropping in any time now. Soon you’ll be warm and they’ll be frozen.

Tagline:
Winchester. Ammunition that works as hard as you do.