Here is another ad in this campaign along with the promoted video…
Tag: reverse psychology
If It’s Broke, Fix It! | Patagonia Conservation Campaign
Campaign does a wonderful job of promoting the durability of Patagonia products.
Don’t Buy This Jacket Print Ad | Patagonia
Here is the body copy for this (somewhat questionably) reverse psychology selling environmentally minded message that appeared in the NY Times…
Reverse Psychology Headline | The Walrus Magazine
Here are four other posters in this campaign…