Best Ads to Help Generate Big Ideas
Here is the same ad as a magazine 2-page spread…
Tag: friendly competition
Advertising With the Competitors Product | Nissan
Though it wasn’t a deliberate attempt at advertising, we recently noticed something somewhat similar on the highway… a Ford Transit towing a Tesla. (I guess that’s what happens when the battery runs dry on an electric vehicle.)
Challenging the Competition | All Birds Open Letter to Jeff Bezos
When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.
Countering Competitors Attack Ads | Hertz Vs. Avis
One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…
Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis
The copy is as brilliant as the concept. Here is a zoom view of the body copy message…
Clever Size Comparison Ads | Smart Car and Vespa
This print ad comparing the size of Smart cars to competitors is pretty clever. But Vespa’s comparison ad may be even smarter…
Friendly Competition, Mocking Competitor’s Ad | Keds
This Keds headline may not make sense any more, but it was a clever way to mock rebok’s tagline at the time, “Reeboks Let U.B.U.” (which was attention-grabbing, only because it may have been one of the dumbest advertising campaigns ever)…
