Clever Ads to Help Generate Big Ideas
One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…
Tag: friendly competition
Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis
The copy is as brilliant as the concept. Here is a zoom view of the body copy message…
Clever Size Comparison Ads | Smart Car and Vespa
This print ad comparing the size of Smart cars to competitors is pretty clever. But Vespa’s comparison ad may be even smarter…
Friendly Competition, Mocking Competitor’s Ad | Keds
This Keds headline may not make sense any more, but it was a clever way to mock rebok’s tagline at the time, “Reeboks Let U.B.U.” (which was attention-grabbing, only because it may have been one of the dumbest advertising campaigns ever)…
