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Tag: friendly competition

comparison advertising on cometitors product
best guerilla marketing

Advertising With the Competitors Product | Nissan

July 16, 2021Comments Off on Advertising With the Competitors Product | Nissan

Though it wasn’t a deliberate attempt at advertising, we recently noticed something somewhat similar on the highway… a Ford Transit towing a Tesla. (I guess that’s what happens when the battery runs dry on an electric vehicle.)

open letter from All Birds to Jeff Bezos
best guerilla marketing

Challenging the Competition | All Birds Open Letter to Jeff Bezos

July 14, 2020Comments Off on Challenging the Competition | All Birds Open Letter to Jeff Bezos

When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.

nike vs turtles wall display print advert
best print ads

Nike vs. Turtles | Your Wall Display Rack Choices

November 29, 2018Comments Off on Nike vs. Turtles | Your Wall Display Rack Choices
countering attack ads from competitors - hertz avis
best print ads

Countering Competitors Attack Ads | Hertz Vs. Avis

September 16, 2018September 16, 2018Comment(0)

One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…

hertz rebuttal to avis attack ads
best print ads

Brilliant Rebuttal to Competitors Attack Ads | Hertz vs. Avis

September 16, 2018September 16, 2018Comment(0)

The copy is as brilliant as the concept. Here is a zoom view of the body copy message…

size comparison print ad for smart car
best print ads

Clever Size Comparison Ads | Smart Car and Vespa

August 5, 2018August 5, 2018Comment(0)

This print ad comparing the size of Smart cars to competitors is pretty clever. But Vespa’s comparison ad may be even smarter…

friendly competition - keds mocking rebok advertising
best print ads

Friendly Competition, Mocking Competitor’s Ad | Keds

January 14, 2018January 14, 2018Comment(0)

This Keds headline may not make sense any more, but it was a clever way to mock rebok’s tagline at the time, “Reeboks Let U.B.U.” (which was attention-grabbing, only because it may have been one of the dumbest advertising campaigns ever)…

respectable way to hit competitor when they're down
best print ads

Classy Way of Hitting Competitor When They’re Down

October 29, 2017Comment(0)
challenging the competition - apple vs ibm
best print ads

Challenge a Larger Competitor | Apple vs IBM

October 29, 2017October 29, 2017Comment(0)
mr ferrari drives a fiat testimonial magazine ad
best print ads

Ultimate Testimonial | Fiat

July 16, 2017Comment(0)

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