This Keds headline may not make sense any more, but it was a clever way to mock Reebok’s tagline at the time, “Reeboks Let U.B.U.” (which was attention-grabbing, only because it may have been one of the dumbest advertising campaigns ever)…
![friendly competition - keds mocking rebok advertising](https://www.thebigad.com/wp-content/uploads/2018/01/friendly-competition-mocking-other-ads-keds-rebok.jpg)
Friendly Competition, Mocking Competitor’s Ad | Keds
Source:The One Show Awards, 1989