friendly competition - keds mocking rebok advertising
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Friendly Competition, Mocking Competitor’s Ad | Keds

Source:The One Show Awards, 1989

This Keds headline may not make sense any more, but it was a clever way to mock Reebok’s tagline at the time, “Reeboks Let U.B.U.” (which was attention-grabbing, only because it may have been one of the dumbest advertising campaigns ever)…
reeboks ubu ad campaign

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