Here are a couple other ads in this campaign against drinking and driving…
Connecting to Target Audience – Chrysler Simca
What a wonderful ad for connecting with customers to help them rationalize and justify the purchase. After reading this ad, how can anyone not think that think that buying this care is a practical, smart decision.
VW Beetle Lives a Long Time | Billboard
Amazing! Billboard with no logo, call to action, or mention of the VW brand!
Classic Volvo Commercials from the 1960s and 1970s
Watch TV commercials today and the thought of producing something of quality can be overwhelming. But even though the Volvo commercials of the 1960s and 1970s were technically simple compared to today’s standards, they were cleverly written and shot, entertaining to watch, memorable, product-driven and did an excellent job of communicating their features and benefits. […]