Go on living – Independent Life Insurance
Source:https://youtu.be/X_tAe_mDG2U?si=1FV5mfloo_B8Uje4
Best Ads to Help Generate Big Ideas
Source:https://youtu.be/X_tAe_mDG2U?si=1FV5mfloo_B8Uje4
Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]