Great way to build the brand — give away unique, highly visible, branded promotional items.
Tag: branding
Awesome Branding Ad – Coke Helps Get You Through Doing Your Taxes
Headline is a brilliant merging of humor, angst and empathy. A perfect branding ad!
Example of Best Branding Ads – Winchester
No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…
Example of Branding Ad (Connecting Emotionally with the Audience) – Winchester
Rather than focusing on product features, this ad does an outstanding job of appealing to their customers’ emotions…
Lifestyle Ads | Harley-Davidson
Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]
Polo Mint Branded into Park Bench Snow
Much of the no-cost guerilla marketing (like posters stuck to light posts or stickers on street signs) is invasive, unsightly, annoying and ought to be illegal. But this effort by Polo mints is anything but ‘tasteless’ (pun is intentional). Here is more about this no-cost branding campaign…
Building Wrapped with Text
While this is a packaging graphic designed… wouldn’t a graphics-wrapped building like this be an eye-grabbing, landmark-setting way to advertise your business. You’d be the talk-of-town virtually overnight! (Here is a real-life application of building wrap marketing that’s sort of similar.)