branding Archives - Page 2 of 3

example of a great branding ad - winchester

Example of Best Branding Ads – Winchester

July 3, 2021July 3, 2021Comments Off

No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…

best print ads

Example of Branding Ad (Connecting Emotionally with the Audience) – Winchester

June 23, 2021July 3, 2021Comments Off

Rather than focusing on product features, this ad does an outstanding job of appealing to their customers’ emotions…

best print ads

Lifestyle Ads | Harley-Davidson

January 11, 2021January 23, 2021Comments Off

Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]

best guerilla marketing

Polo Mint Branded into Park Bench Snow

December 23, 2018December 23, 2018Comments Off

Much of the no-cost guerilla marketing (like posters stuck to light posts or stickers on street signs) is invasive, unsightly, annoying and ought to be illegal. But this effort by Polo mints is anything but ‘tasteless’ (pun is intentional). Here is more about this no-cost branding campaign…

bear biking with canoe on back - sticker

best logos best guerilla marketing

Awesome Logo Stickers That People Love Displaying

September 8, 2018February 10, 2021Comment(0)

best billboards & banners best storefronts

Building Wrapped with Text

July 2, 2018July 2, 2018Comment(0)

While this is a packaging graphic designed… wouldn’t a graphics-wrapped building like this be an eye-grabbing, landmark-setting way to advertise your business. You’d be the talk-of-town virtually overnight! (Here is a real-life application of building wrap marketing that’s sort of similar.)