Clever Ads to Help Generate Big Ideas
What a great way to establish your company as a major player… team up with a bigger name (Maine Dept. of Tourism)! (But why would you advertise the excitement and attraction of outdoor adventure with sleepy, flat, black and white photos?!)
Tag: cobranding
Sponsorship (CoBranding) Marketing | Omaha Zoo & Zipline Brewing
Zipline Brewing generated a lot of free PR and community goodwill when they partnered with Omaha’s Henry Doorly Zoo to raise funds of conservation projects. Here are just a sampling of the free press buzz they received…
▲ The Zoo’s web site
▲ Local newspaper
▲ […]
Print Examples of Native Advertising You WANT to Read | Wyoming Tourism
At first glance, I couldn’t figure out why this article was about preparing for an outdoor trip to Wyoming specifically. It was only after seeing the facing page in this magazine spread that I realized it was sponsored content…
Flip This Magazine Spread for Co-op Advertising Partner Message | Suzuki and BelairDirect Insurance
Rightside-up, the page shows a new Suzuki. Flip the page for car insurance message from the cosponsor, BelairDirect.
James Ready Beer Co-Marketing Billboards
Billboard coupons for products or services that may interest young beer drinkers… so they’ll have more money left over to buy more beer (though I have no idea what the reference to $26.10 in the billboard badge has to do with anything. And I wonder if they shared in the expense of the billboard?) Here are a couple more billboards in this comarketing campaign…
