Billboard coupons for local products or services that may interest young beer drinkers… so they’ll have more money left over to buy more beer (though I have no idea what the reference to $26.10 in the billboard badge has to do with anything. And I wonder if they shared in the expense of the billboard?) Here are a couple more billboards in this comarketing campaign…
James Ready Beer Co-Marketing Billboards
Source:http://www.creativeguerrillamarketing.com/page/251/