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Buyback Friday | IKEA’s Big Push for Sustainability

January 13, 2021January 13, 2021Comments Off

To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.

best billboards & banners

Helpful Billboards (that serve a community purpose) | IBM

November 14, 2020November 15, 2020Comments Off

zipline brewery cobranding with omaha zoo

best guerilla marketing

Sponsorship (CoBranding) Marketing | Omaha Zoo & Zipline Brewing

June 8, 2019June 8, 2019Comments Off

Zipline Brewing generated a lot of free PR and community goodwill when they partnered with Omaha’s Henry Doorly Zoo to raise funds of conservation projects. Here are just a sampling of the free press buzz they received…

▲ The Zoo’s web site

▲ Local newspaper

▲ […]