Clever Ads to Help Generate Big Ideas
Compared to the other choices, this unexpectedly colorful and cartoonish product packaging practically jumped off the shelf. (And, since it was a little sweeter than I was expecting, I guess it actually did a good job of delivering on my expectations.)
Either it’s the packaging or the price, but they’ve managed to command nearly double to price of their competitors. But with the marketing materials enclosed inside the carton help ‘seal the deal’ and confirm you’ve made a smart purchase (even though you paid $12 per dozen).
Here are a couple more print ads using illustrated type for this campaign…
This ad doesn’t make it clear to me how underwear connects with adventure, but the series of print ads is eye-catching with its use of line art over top of the photographs…
Imagine art like this on a bookstore’s sidewalk, celebrating the arrival of a new child’s book. Wouldn’t that be a wonderful way to peak interest if the theme changed periodically?
Here are other cup and take-out bag designs in this series…
