Premium Product Packaging | Vital Farms Eggs

Either it’s the packaging or the price, but they’ve managed to command nearly double to price of their competitors. But with the marketing materials enclosed inside the carton help ‘seal the deal’ and confirm you’ve made a smart purchase (even though you paid $12 per dozen). Marketing lesson: When I asked the employee in the egg section at Whole Foods about the premium pricing, he said that a lot of customers go straight for the most expensive option, assuming that it must be the best.