Best Ads to Help Generate Big Ideas
A great commercial that must have gotten shared a lot. But without mentioning low price, ease of use, fast developing, or some other benefit at the end, I wounder how many viewers could recall the sponsor. Was it Polaroid camera? Or was it Kodak film?
Coke wants to be synonymous with having friends and experiencing happiness. And they’ve developed many brilliant campaigns to help them establish that association. Here are a few…
Here are a couple more commercials in the classic Avis campaign… And here is a wonderful video of how this campaign came about…
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]
Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
Here is the copy: I had my own way of tackling. I used to grab the whole backfield, then i threw guys out until i found the one with the ball. When i started drinking beer i did the same thing. And this is the one i’m holding on to, Light beer from Miller. It […]
