The story behind this brilliant Xerox copier spot is even more crazy than the commercial itself!
Apparently, the first commercial featured a little girl making copies for her father. After it first aired, however, competitors complained to the FTC that it had been faked.
So the creative behind the spot, George Lois, invited […]
And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)
Watch TV commercials today and the thought of producing something of quality can be overwhelming. But even though the Volvo commercials of the 1960s and 1970s were technically simple compared to today’s standards, they were cleverly written and shot, entertaining to watch, memorable, product-driven and did an excellent job of communicating their features and benefits. […]
This is just one of a crazy amount of brilliant Volvo commercials and ads from the 1960s and 1970s.
Here are other brilliant, old, VW commercials that were equally awesome… You may also be interested in seeing some of the great VW print ads from the 1960s and 70s.
Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989…