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Great Example of Lifestyle Branding Advertising | MARLB0R0

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Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned.

In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…

And here are a couple wonderful videos about how this campaign came about…

Source:

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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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