Best Ads to Help Generate Big Ideas
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned.
In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here are a couple wonderful videos about how this campaign came about…
