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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Classic Volvo Commercials from the 1960s and 1970s

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Watch TV commercials today and the thought of producing something of quality can be overwhelming. But even though the Volvo commercials of the 1960s and 1970s were technically simple compared to today’s standards, they were cleverly written and shot, entertaining to watch, memorable, product-driven and did an excellent job of communicating their features and benefits. […]

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Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989…