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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Newlywed groom’s first home cooked meal | Alka Seltzer commercial

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One of the best ads of all time (along with I can’t believe I ate the whole thing!, Mamma Mia, that’s a spicy meatball and Try it. You’ll like it!). Here is a bit of the history behind this commercial: https://www.nytimes.com/2002/04/06/business/marvin-honig-an-ad-talent-is-dead-at-66.html And here is the copy:
Our first home-cooked meal. I’m glad you liked […]

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1970s American Tourister Luggage Gorilla Commercial

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And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)

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great commercials & videos

I can’t believe I ate the whole thing | Alka Seltzer commercial

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One of the best ads of all time (just like Mamma Mia, that’s a spicy meatball, Try it. You’ll like it and Newlywed groom’s first home cooked meal)! Here’s a bit of the story behind this commercial: https://adage.com/videos/i-cant-believe-i-ate-the-whole-thing/29 Here is the 30 second copy: I can’t believe I ate that whole thing. You ate it […]