Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]
Tag: lifestyle
Emotional Story Telling | Perrier
Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989…