What a fun, clever way to involve your audience into doing your marketing for you: turn them into walking billboards!
Interactive Print Ad | How to Open a Carlsberg Beer
And here is a closeup of the main message…
Interactive Direct Mail Piece with Holiday Theme | Evolve
This unsolicited Happy Holiday card was printed to include a cute, ‘hidden objects’ interactive game.
Interactive (Rather Than Passive) Advertising | Gusto
Rather than leaving the back of their direct mail letter blank, Gusto printed a ‘maze’ game that incorporates the benefits they provide.
Accordion Banner Display Ad | Sierra Truck
Smart, interactive way to pack a lot of content into very limited space. With each link opening a new window, accordion style, it also encourages quick reading because it is so well organized. Here is how it looks with one of the other links activated…
Billboard w/ Intentional Grammatical Errors | Dunkin
I looked at this numerous times before finding the grammatical error. Did you catch it? (The words ‘Work’ and ‘well’ are reversed at the end of the sentence.)