interactive game in direct mail piece gusto
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Interactive (Rather Than Passive) Advertising | Gusto

Gusto is a payroll management company that says they can help you navigate the difficulties of running a small business. Rather than leaving the back of their direct mail letter blank, Gusto printed a ‘maze’ game that incorporates the benefits they provide. The game was unexpected and caused me to spend more time with their message than i otherwise may have.


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]