Gusto is a payroll management company that says they can help you navigate the difficulties of running a small business. Rather than leaving the back of their direct mail letter blank, Gusto printed a ‘maze’ game that incorporates the benefits they provide. The game was unexpected and caused me to spend more time with their message than i otherwise may have.
![interactive game in direct mail piece gusto](https://www.thebigad.com/wp-content/uploads/2020/02/interactive-game-mailer-gusto.png)
Interactive (Rather Than Passive) Advertising | Gusto
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