Best Ads to Help Generate Big Ideas
To market the movie, Chronicle — about 3 guys with superpowers — 3 drones were built to resemble humans and were flown over NY City. This obviously generated a lot of buzz (is this even legal?) and it made for a super interesting promotional trailer.
Brilliant, low-cost Valentines Day promotion. This fun, free straw is dispensed from the vending machines with each Coca-Cola purchased….
Free Whopper in exchange for your unwanted holiday gifts. Promo ran the day after Christmas with gifts getting donated to charity and promoted with this clever, no-words video…
Milka appear to be superstars when it comes to creative sampling:
Source: http://www.promosapiens.be/index.php/sampling-milka/ In the following promo, strangers must hold hands to connect the cow to the machine in order for chocolate bars to dispense:
Source: http://www.psfk.com/2013/09/milka-hand-holding-vending-machine.html, http://www.brandingmagazine.com/2013/09/09/hold-a-hand-receive-a-milka-bar/ And here is an adorable Milka commercial that plays on the purple cow […]
