easy to assemble - ikea bed puzzle billboard
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How to Convey ‘Easy to Assemble’ | IKEA puzzle piece billboard

How can you convey product intangibles like fast and easy to assemble? This is simple puzzle analogy is a smart, attention-grabbing method! But what is may be most interesting about this ad is that it doesn’t mention any of the well-known benefits that IKEA products are known for (decent quality and workmanship, cool Scandinavian designs, […]