addressing the high-price objection
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When High Price is Going to be an Obvious Objection – MedCline $238 Pillow

When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]