easy to assemble - ikea bed puzzle billboard
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How to Convey ‘Easy to Assemble’ | IKEA puzzle piece billboard

How can you convey product intangibles like fast and easy to assemble? This is simple puzzle analogy is a smart, attention-grabbing method!

But what is may be most interesting about this ad is that it doesn’t mention any of the well-known benefits that IKEA products are known for (decent quality and workmanship, cool Scandinavian designs, and fair prices) but, rather, it confronts and disarms the most-often mentioned obstacle to purchasing from IKEA…that you’ll probably have to hand-assemble the items once you get them home.


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]