This fella wore the shirt at a large ‘business start-up’ event where nearly everyone would obviously need his services. Way more creative and attention-grabbing than merely handing out business cards. And not as expensive or intrusive as a billboard or poster.
This live screen in the middle of a train station calls out to passersby and sells them on the idea of visiting a small, remote Swiss village. It even prints out free train tickets for travel that same day.