Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
This ad is pretty dated but is a good example of shared marketing and endorsement — a wonderful marketing tool. It’s easy to find examples with movies, restaurant chains and soft drink brands but difficult to find smaller businesses that do this well. If you know of examples, please send a link in the comments […]
Zipline Brewing generated a lot of free PR and community goodwill when they partnered with Omaha’s Henry Doorly Zoo to raise funds of conservation projects. Here are just a sampling of the free press buzz they received…