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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Print Examples of Native Advertising You WANT to Read | Wyoming Tourism

At first glance, I couldn’t figure out why this article was about preparing for an outdoor trip to Wyoming specifically. It was only after seeing the facing page in this magazine spread that I realized it was sponsored content…
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Express Delivery Handoff | FedEx

And here is even a different angle that FedEx took on the “handoff” theme…

rapala print ad renaming fish
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Renaming Stuff | Rapala Fishing Lure Print Ad

Clever way of showing that one product works for dozens of applications. (Renaming each type of fish to ‘sucker.’)

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