Best Ads to Help Generate Big Ideas
Cool London Subway Social Media Clip (that’s not real) | Maybelline
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Radio commercials that say ‘We’re just like you!” Big Lou Life Insurance
A series of very funny, highly targeted, folksy radio ads that really grab your attention! Here is how the Term Provider website introduces him… Who Is Big Lou?
Big Lou® is not a real person. He’s a fictional person used for marketing to represent an ‘every person’ idea. And, just like most of the […]
Authenticity and Credibility in Advertising Design | Dannon Yogurt
Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
Xerox Commercial – Chimp Makes Copies
The story behind this brilliant Xerox copier spot is even more crazy than the commercial itself!
Apparently, the first commercial featured a little girl making copies for her father. After it first aired, however, competitors complained to the FTC that it had been faked.
So the creative behind the spot, George Lois, invited […]