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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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value of white space and short headline to stand out
best web and email marketing best small ads & classifieds

Shocking Headline for Small Banner Ad | ClearRear

With its short and unexpected headline–surrounded by whitespace, we found it hard to resist clicking on this banner. And the conversational tone of the ad’s landing page does a great job of paying off on the headline and discussing a somewhat uncomfortable topic. To create a sense of urgency, the wording of the landing page’s […]

best favicon - georgiaaquarium.com
best web and email marketing best small ads & classifieds

Great Website Favicon | Georgia Aquarium

It’s difficult to come up with a brilliant favicon graphic when you’re limited to 16 x 16 pixels. GeorgiaAquarium nailed it by adding fishtail to the large letter ‘G’

addressing the high-price objection
best web and email marketing

When High Price is Going to be an Obvious Objection – MedCline $238 Pillow

When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]