big lou at term provider
great commercials & videos

Radio commercials that say ‘We’re just like you!” Big Lou Life Insurance

A series of very funny, highly targeted, folksy radio ads that really grab your attention! Here is how the Term Provider website introduces him…

Who Is Big Lou?
Big Lou® is not a real person. He’s a fictional person used for marketing to represent an ‘every person’ idea. And, just like most of the life insurance clients that Term Provider targets, he just so happens to share a few of their health and life challenges, too!

Big Lou Insurance – ‘Court Order’:

Big Lou Insurance – ‘A Bit Porky’:

Big Lou Insurance – ‘Trophy wife’:


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]