A series of very funny, highly targeted, folksy radio ads that really grab your attention! Here is how the Term Provider website introduces him…
Who Is Big Lou?
Big Lou® is not a real person. He’s a fictional person used for marketing to represent an ‘every person’ idea. And, just like most of the life insurance clients that Term Provider targets, he just so happens to share a few of their health and life challenges, too!
Big Lou Insurance – ‘Court Order’:
Big Lou Insurance – ‘A Bit Porky’:
Big Lou Insurance – ‘Trophy wife’: