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Stressing Product Convenience | SONY Tummy Television Mini TV
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Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
Great way to build the brand — give away unique, highly visible, branded promotional items.
Six consecutive pages illustrate the layers of fresh ingredients in Carulla Sandwich (Colombia Supermarket).