Video Illustrating Tremendous Amount of Work that Goes into Making Product | Carulla Sandwich

Standing Out From Crowd in Search Results By Owning USP | the Joint Chiro

Callout #3 in screen snapshot above:
The Joint Chiropractic stands out from all the clutter on the search engine results page (SERP) by focusing on their $29 initial visit offer. And this Unique Selling Point (USP) is consistently ‘claimed’ whether you go to the national franchisor site or click through to the local listing page.

Also worth mentioning on the Google SERP page above are:
Callout #1: The importance of claiming and monitoring your Yelp listing. Yelp consistently ranks highly for many local searches.

Callout #2: Another way to stand out from the crowd on Google SERP page: Mention in your page title that the information on your site is current (since so much on the web is outdated).

Recycle and Reuse Message | Patagonia

Here is another ad in this campaign along with the promoted video…

Accordion Banner Display Ad | Sierra Truck

Smart, interactive way to pack a lot of content into very limited space. With each link opening a new window, accordion style, it also encourages quick reading because it is so well organized. Here is how it looks with one of the other links activated…