Rather than boring viewers and readers into buying a product, these ‘sponsored content’ are hard to ignore. Here are a couple more examples of this highly effective alternative to online banner advertising…
And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)
The rotating image gallery at Mitrefinch time and attendance software features gorgeous, attention-grabbing photos (looking directly at you) that certainly grab attention — but the client-focused, no-nonsense headlines are equally effective.