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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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addressing the high-price objection
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When High Price is Going to be an Obvious Objection – MedCline $238 Pillow

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When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]

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Furniture scratch and mustache on mom’s painting | Yellow Pages

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featuring a negative review snowbird ski resort
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Turning a Negative into a Positive – Snowbird Ski Resort

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Can you imagine a more effective way to turn a negative review into a positive selling point?