Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign… And here […]
Here is the copy: I’m naturally stably being of sound mind and body to hereby bequeath the following: To my wife, Rose, who spent money like there was no tomorrow, I leave 100 dollars and a calendar. To my sons, Rodney and Victor, who spent every dime I ever gave them on […]