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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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big lou at term provider
great commercials & videos

Radio commercials that say ‘We’re just like you!” Big Lou Life Insurance

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A series of very funny, highly targeted, folksy radio ads that really grab your attention! Here is how the Term Provider website introduces him… Who Is Big Lou?
Big Lou® is not a real person. He’s a fictional person used for marketing to represent an ‘every person’ idea. And, just like most of the […]

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Xerox Commercial – Chimp Makes Copies

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The story behind this brilliant Xerox copier spot is even more crazy than the commercial itself!
Apparently, the first commercial featured a little girl making copies for her father. After it first aired, however, competitors complained to the FTC that it had been faked.
So the creative behind the spot, George Lois, invited […]

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great commercials & videos

Mamma Mia that’s a spicy meatball | Alka Seltzer commercial

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One of the best ads of all time (along with I can’t believe I ate the whole thing!, Try it. You’ll like it and Newlywed groom’s first home cooked meal). Here is a bit of the history behind this commercial: https://www.nytimes.com/2009/02/25/movies/25zieff.html and https://www.latimes.com/archives/la-xpm-2003-mar-03-me-grace3-story.html