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Keeping up with the Kremplers – VW commercial

It’s interesting how the narration in this classic commercial is written almost like a problem on a math test…

Mr. Jones and Mr. Krempler were neighbors.
They each had $3,000.
With his money, Mr. Jones bought himself a $3,000 car.
With his money Mr. Krempler bought himself a new refrigerator, a new range, a new washer, a new dryer, a record player, two new television sets… and a brand new Volkswagen.
Now Mr. Jones is faced with that age-old problem—keeping up with the Kremplers.


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]