Here is a bit of the history behind this commercial: https://www.nytimes.com/2009/02/25/movies/25zieff.html and https://www.latimes.com/archives/la-xpm-2003-mar-03-me-grace3-story.html
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
The story behind this brilliant Xerox copier spot is even more crazy than the commercial itself! Apparently, the first commercial featured a little girl making copies for her father. After it first aired, however, competitors complained to the FTC that it had been faked. So the creative behind the spot, George Lois, invited […]
Background on this campaign from Wikipedia: Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
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