Here is a bit of the history behind this commercial: https://www.nytimes.com/2009/02/25/movies/25zieff.html and https://www.latimes.com/archives/la-xpm-2003-mar-03-me-grace3-story.html
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Background on this campaign from Wikipedia: Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
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