open letter from All Birds to Jeff Bezos
guerilla marketing

Challenging the Competition | All Birds Open Letter to Jeff Bezos

When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.

Source:https://medium.com/@joeyzwillinger/dear-mr-bezos-e691f6d6d705

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