Challenging the Competition | All Birds Open Letter to Jeff Bezos
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When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.
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Milka appear to be superstars when it comes to creative sampling: Source: http://www.promosapiens.be/index.php/sampling-milka/ In the following promo, strangers must hold hands to connect the cow to the machine in order for chocolate bars to dispense: Source: http://www.psfk.com/2013/09/milka-hand-holding-vending-machine.html, http://www.brandingmagazine.com/2013/09/09/hold-a-hand-receive-a-milka-bar/ And here is an adorable Milka commercial that plays on the purple cow […]