![](https://www.thebigad.com/wp-content/uploads/2017/04/david-ogilvy-how-to-write.png)
How to Write | David Ogilvy
Source:http://www.ogilvy.com/
Best Ads to Help Generate Big Ideas
Source:http://www.ogilvy.com/
One of the many fascinating features in the Wall Street Journal’s Creative Leaders Series (https://davedye.com/2019/06/06/the-wall-street-journals-creative-leaders-series/)
ADVERTISING TERMS:
Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
Research considerations:
How current customers use the brand.
What’s the current opinion […]
This is a fascinating read on how using just the right words can bring a message to life (and make it many times more effective)… http://www.awaionline.com/2013/02/david-ogilvys-copywriting-technique/