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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Importance of Telling the Truth in Advertising

From the successes they had with VW, Avis and lesser known clients like Uttica Club (“Our Beer is 50 Years Behind the Times”), who can argue with the message in this public service ad produced by Bob Levenson at DDB (Doyle Dane Bernbach)? Leo Burnett Company had a similar mantra, the “power of truth simply […]

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Make the Product the Hero | David Ogilvy

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Importance of Focusing on Customer Benefits, Not Product or Service Features

Is is any wonder this man had difficulty finding work? Imagine if — rather than focusing on himself and his qualifications — he had listed (or, better yet, demonstrated) the many ways he could help employers be more successful today. You can find this wonderful article at https://kopywritingkourse.com/why-this-guy-is-still-totally-poor/

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