Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
How current customers use the brand.
What’s the current opinion […]
Is is any wonder this man had difficulty finding work? Imagine if — rather than focusing on himself and his qualifications — he had listed (or, better yet, demonstrated) the many ways he could help employers be more successful today. You can find this wonderful article at https://kopywritingkourse.com/why-this-guy-is-still-totally-poor/