Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
How current customers use the brand.
What’s the current opinion […]
If you’ve spent any amount of time designing your business cards to be attractive, clever and crisp, you probably want to make sure they help you attract new business and encourage repeat customers. Here are a few tips for getting the biggest return on business card marketing…