Best Ads to Help Generate Big Ideas
Arguments FOR Telling the Truth in Advertising | DDB
Source:http://adaged.blogspot.com/2011/02/explaining-super-bowl-mess.html
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ADVERTISING TERMS:
Strategy: general message about the brand to a particular group of consumers. Communication goals, agreed upon by client and agency.
Concepting: brainstorming ways to best communicate strategy message to the intended audience.
Research considerations:
How current customers use the brand.
What’s the current opinion […]