In order to break through the clutter, Bill Bernbach inspired Helmut Krone to create a completely new looking page, using the same old elements, with every campaign. Includes example ads from their classic Polaroid, VW, Avis, Scotts, Porsche, Chanel and other campaigns.
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Advertising Art Director Theory of “New Page” | Helmut Krone at DDB
Source:https://wn.com/helmut_krone