Very clever use of static images positioned over top of animated clip. Give awesome impression of realistic, low-bandwidth movement.

Great Website Design | Georgia Aquarium
Source:https://www.georgiaaquarium.org
Best Ads to Help Generate Big Ideas
Very clever use of static images positioned over top of animated clip. Give awesome impression of realistic, low-bandwidth movement.
Source:https://www.georgiaaquarium.org
With all the chaos fighting for attention on Google’s search results listing page and in your email box, how can you increase your chances of getting noticed? One way may be to include emojis. Their appearance varies between browsers and email clients but… because they are unexpected… they tend to attract the eye. And, fortunately, […]
With its unexpected wording, we found it hard to resist clicking on this banner (the competing content has been grayed out slightly). And the conversational tone of the ad’s landing page does a great job of paying off on the headline and discussing a somewhat uncomfortable topic. To create a sense of urgency, the wording […]
Callout #3 in screen snapshot above:
The Joint Chiropractic stands out from all the clutter on the search engine results page (SERP) by focusing on their $29 initial visit offer. And this Unique Selling Point (USP) is consistently ‘claimed’ whether you go to the national franchisor site or click through to the local listing page.
Also worth mentioning on the Google SERP page above are:
Callout #1: The importance of claiming and monitoring your Yelp listing. Yelp consistently ranks highly for many local searches.
Callout #2: Another way to stand out from the crowd on Google SERP page: Mention in your page title that the information on your site is current (since so much on the web is outdated).