smart wording of form infield fields on website
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Encourage Action with Smartly Worded Input Fields | Home Depot website

‘Let’s Protect This’ (right next to the add to cart qty field) seems so much more ‘clickable’ than a more expected, standard and boring field label, such as ‘Add Extended Warranty.’ This friendly phrase, however, would have been even more brilliant if it was being used by Lowe’s (Let’s Build Something Together) rather than Home Depot (More Saving. More Doing).


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]