‘Let’s Protect This’ (right next to the add to cart qty field) seems so much more ‘clickable’ than a more expected, standard and boring field label, such as ‘Add Extended Warranty.’ This friendly phrase, however, would have been even more brilliant if it was being used by Lowe’s (Let’s Build Something Together) rather than Home Depot (More Saving. More Doing).
Brilliant SEO tactic! IKEA has a site where they’ve renamed products to match commonly searched, ‘longtail’ search phrases. So, does it work to generate traffic? I did a search for ‘what to do if my daughter throws her clothes on the floor’ and the matching IKEA product shows up near the top of page 1 of the Google search results page!