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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Buyback Friday | IKEA’s Big Push for Sustainability

To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.

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Catchy Banner Ad (with Dog for No Apparent Reason)

great product comparison headline bestreviews
best web and email marketing

Great ‘BEST’ Product Headline | BestReviews

What a great PPC (pay per click) headline! And–even though it is a boilerplate headline–it obviously must be working very well because here are some of their others (spoiler–there are no clear winners on the pages I visited)…