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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Creating a Business Backstory | Jackson’s Bluff

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The collateral materials and decor at Disney Park restaurants make you feel like you’re part of an adventure. And this hotel restaurant does it equally well. Everything about the marketing materials takes you back to an earlier time. Even the website has a cool parallax effect where visitors travel over the old map (header) and […]

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Shocking Headline for Small Banner Ad | ClearRear

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With its short and unexpected headline–surrounded by whitespace, we found it hard to resist clicking on this banner. And the conversational tone of the ad’s landing page does a great job of paying off on the headline and discussing a somewhat uncomfortable topic. To create a sense of urgency, the wording of the landing page’s […]

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Turning a Negative into a Positive – Snowbird Ski Resort

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Can you imagine a more effective way to turn a negative review into a positive selling point?