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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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cleverly worded form action button
best web and email marketing

Cleverly Worded Web Banner Action Button | Athena Health

Rather than ‘Submit’ or ‘Buy Now’ or ‘Add to Cart’, the unexpected wording of this form button seems more friendly and encourages clicking… wouldn’t you agree?

expandable web banner default
best web and email marketing

Interactive Web Banner Illustrates Message

In its default frame, there is very little about this banner ad that captures attention. And that’s a shame because when you mouse over it, there is a very impressive illustration of the benefits of subscribing to this magazine…

addressing the high-price objection
best web and email marketing

When High Price is Going to be an Obvious Objection – MedCline $238 Pillow

When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]

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