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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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email reply that invites response
best web and email marketing

Email Response that Invites Action | UpCity Directory

After sending a site-submission request to UpCity web directory, I received this reply, asking me to click through to the agent’s calendar to reserve an appointment time. This approach seemed more inviting than the standard “please respond with when you’re available to talk” response. And it minimizes playing phone-tag.

repairing and reusing is better than replacing - patagonia
best web and email marketing best print ads

Recycle and Reuse Message | Patagonia

Here is another ad in this campaign along with the promoted video…

addressing the high-price objection
best web and email marketing

When High Price is Going to be an Obvious Objection

When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]

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