Believable, relatable headline that ends with a ‘zinger’

Including specifics, like ’46-mile’ hike, make this headline believable. And the headline is relatable since anyone in the market for hiking boots can certainly relate to the pain of blisters and feeling exhausted. And it’s hard to ignore with the shocker at the end. That forces you to want to read more.

So this headline does exactly what a good headline is supposed to do: 1) captures your attention, draws you in, and 2) gets you to read the copy.

(Personally, I think this headline would have been even more effective if they’d ended the headline after the word ‘feet.’ By including the words ‘in these boots’ it gives away that it is selling something, which might discourage some readers from investigating further.)