international rejudging of swedish advertising awards
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Swedish Annual Advertising Awards Get Re-Judged

To prove that Swedish advertising award judges understand and appreciate Swedish work like no one else, three international juries from Asia, Ghana and Latvia were invited to re-judge the previous year’s winners. Revised annuals were sent to all Swedish agencies and new diplomas were sent to all winners.
(What a brilliant way to generate a lot of buzz and free PR!)
international rejudging of swedish advertising awards - revised annual
international rejudging of swedish advertising awards - new diplomas

Source:http://martinjonadolfsson.squarespace.com/rejudged

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