To prove that Swedish advertising award judges understand and appreciate Swedish work like no one else, three international juries from Asia, Ghana and Latvia were invited to re-judge the previous year’s winners. Revised annuals were sent to all Swedish agencies and new diplomas were sent to all winners.
(What a brilliant way to generate a lot of buzz and free PR!)
![international rejudging of swedish advertising awards](https://www.thebigad.com/wp-content/uploads/2021/01/international-re-judge-swedish-advertising-award-winners.png)
Swedish Annual Advertising Awards Get Re-Judged
Source:http://martinjonadolfsson.squarespace.com/rejudged