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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Not Perfect Bison Burger | True Food Kitchen

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What a perfect headline for disarming skepticism and enhancing credibility!

negative review as headline - oatly oat milk
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Countering Negative Reviews – Oatly Oat Milk

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What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]

international rejudging of swedish advertising awards
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Swedish Annual Advertising Awards Get Re-Judged

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To prove that Swedish advertising award judges understand and appreciate Swedish work like no one else, three international juries from Asia, Ghana and Latvia were invited to re-judge the previous year’s winners. Revised annuals were sent to all Swedish agencies and new diplomas were sent to all winners.
(What a brilliant way to generate […]