att apology advertisement
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Apology advertisement | AT&T

Interesting ad! The layout reminds me of the Sony Anyplace TV ads with the Avis “we tray harder’ message.

An easy and safe approach to communicating a commitment to customer service might have been to show a bright and cheery phone agent. But to show an irate customer who happens to be at the receiving end of the company’s failure shows a lot of empathy is so much more effective and convincing.


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]