Best Ads to Help Generate Big Ideas
Interesting ad! The layout reminds me of the Sony Anyplace TV ads with the Avis “we tray harder’ message.
An easy and safe approach to communicating a commitment to customer service might have been to show a bright and cheery phone agent. But to show an irate customer who happens to be at the receiving end of the company’s failure shows a lot of empathy is so much more effective and convincing.
