Comments Off on Establishing credibility, expertise, trust | Lanson Wines
What an interesting photo! And the small caption beneath it serves as the headline–and it’s a great one at that!! Lastly, the generous white space makes everything seem so much more elegant.
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]
Headline: AAA Plus stretches free towing out to 100 miles. Body: For only $20 more a year, or $28 for families, AAA Plus can give you up to 100 miles of free towing, up to $1,000 back on emergency travel and legal expenses, $100 on parts and labor for emergency locksmith service, and more. So […]