Comments Off on Establishing credibility, expertise, trust | Lanson Wines
What an interesting photo! And the small caption beneath it serves as the headline–and it’s a great one at that!! Lastly, the generous white space makes everything seem so much more elegant.
Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
This ad is pretty dated but is a good example of shared marketing and endorsement — a wonderful marketing tool. It’s easy to find examples with movies, restaurant chains and soft drink brands but difficult to find smaller businesses that do this well. If you know of examples, please send a link in the comments […]
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